McDonald's partners with Mumbai Police to spread the message of traffic safety

McDonald's India, leaders in food retail has joined hands with the Mumbai Police to create awareness on traffic safety rules. McDonald's as a socially responsible corporate will hold a 15-day road safety awareness programme starting January second week onwards to promote the traffic safety initiative by Mumbai Police. This is an extension of the traffic safety week held annually in the month of January. The Traffic Safety programme is to ensure that the traffic decorum in Mumbai is regularized.

McDonald's will run a campaign in benefit of the public, giving public traffic safety tips, encouraging them to observe a few traffic rules such as to follow speed limits, to wear seatbelts and helmets, to not jump signals etc. This activity would be supported by educative hoardings and kiosks with messages on traffic safety to reach the masses placed on roads, highways etc, across Mumbai.

The Safety Week is a 15 day campaign starting from January second week onwards. The campaign is another step for inculcating traffic discipline/adherence to Traffic Rules.

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