McDonald’s consolidates its outdoor business with MOMS
Madison World’s Outdoor unit, MOMS Outdoor, has won McDonald’s outdoor media AOR. With this, the agency will handle the entire outdoor media mandate for McDonald’s across the country.
McDonald’s, the fast food chain has had an impeccable OOH history and has used the medium for almost all its communication. MOMS is in the process of planning various campaigns using its bouquet of tools, providing touch point centric and hyper localised planning and arrive at a right planning mix.
Commenting on the win, Jayesh Yagnik, COO, MOMS, said, “We are thrilled and excited to have signed the AOR with McDonald’s and will now be its exclusive outdoor media partner. We have been working with the brand for the last few years and this consolidation makes the win sweeter.”
Madison OOH is a part of Madison World and operates several brands, including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist -Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles marquee clients like Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC, Aircel, and Idea, among many others.