Maxus bags the media mandate for Kotak Mahindra Group

Maxus, India’s leading media agency won the media investment mandate for the Kotak Mahindra Group in a multi-agency pitch.

Speaking on the announcement, Kartik Sharma, MD, Maxus, South Asia, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

Established in 1985, the Kotak Mahindra group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited. The consolidated balance sheet of Kotak Mahindra group is over Rs. 1.14 lakh cr and the consolidated net worth of the Group stands at Rs. 17,868 cr (approx US$ 2.9 billion) as on September 30, 2013. The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, Dubai, Abu Dhabi, Mauritius and Singapore.

Maxus India has been in the news for several new business wins including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com They also retained business L’Oreal in 2013 after an aggressive multi agency pitch.