Mars, Incorporated announced as Spikes Asia Advertiser of the Year

Spikes Asia has announced Mars, Incorporated as the 2016 Advertiser of the Year. The Award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications.

“The Advertiser of the Year Award honours brands that are brave, embrace new ideas and truly make an impact on their customers. Mars has time and time again proved that they are worthy recipients of this accolade through their innovative marketing and creative executions across their diverse product range. We are proud to present this honour and look forward to their continued success both here in Asia Pacific and globally,” said Terry Savage, Chairman, Lions Festivals.

Notable wins across the Festival over the past five years have included Pedigree’s radio station for dogs, ‘K9FM’, winning a Grand Prix in the Radio category and the ‘Doggleganger’ campaign for the Pedigree Adoption Drive in New Zealand awarded a Grand Prix in the Digital Category. An additional 26 other Spikes awards, including 8 Gold Spikes have proved the consistent creative excellence of Mars across the region.

With some of the best-loved brands in the world Mars, Incorporated has expanded its business over the past century and diversified its offering from just chocolate to include Food, Drinks, Petcare, Wrigley and Symbioscience. Uniting 80,000 associates across 78 countries, the company’s Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom promotes innovation and experimentation and has seen them awarded the Cannes Lions Advertiser of the Year in 2012.

Nicole McMillan, Vice-President of Marketing for the Asia-Pacific region with the Wrigley Company, a subsidiary of Mars, Incorporated, will accept the Award at the Spikes Asia Awards Ceremony on Friday, September 23, 2016. Speaking about the accolade, McMillan said, “Mars has an unwavering commitment and belief in the power of creativity. Across all of our segments – Chocolate, Food, Petcare and Wrigley we have been able to unlock the potential of our brands by telling universal brand stories that excite and inspire consumers. So it’s with tremendous pleasure that Mars are being acknowledged as Advertiser of the Year for our creative excellence in the Asia-Pacific region.”

Taking place at Suntec Singapore, Spikes Asia runs from September 21-23.