Manish Kumar launches Digi Osmosis
After a successful stint with Hungama and Red Chillies, marketing maverick Manish Kumar has launched Digi Osmosis, a marketing and advertising ecosystem that helps brands be future-ready in digital, ride the wave and capitalise on this new and ever-growing community. Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators. Manish has over eight years of experience in being an instrumental frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.
Digi Osmosis’ goal is to become the best digital consultants, providing high quality end-to-end solutions for the online ecosystem. Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.
Digi Osmosis empowers influencers to become a direct source of media, connecting personalities to their followers through creativity, innovation and content. They believe in having dialogues so that they don’t just communicate, they converse. They are the nucleus that connects the three cells - the sports and entertainment fraternity, technology and brands. And they aim to have fun while doing it.
They enable strategy by leveraging existing properties like co-branded content, 4G, DTH, gaming, technology partnerships and many more. They believe the future is an integrated digital economy, one that is ever expanding and all-encompassing. The lines are increasingly becoming blurred and soon, there will be no difference between offline and online.
Talking about the development of Digi Osmosis, Founder, Manish Kumar, said, “It’s simple…we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes”
About Manish Kumar
Every journey has a beginning and Manish started his with a five-year stint with Sales and Marketing in the automobile industry. However, the last eight years saw him being the instrumental frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment (Bollywood, television, celebrities) and sports industry in the digital space.
He began his digital journey by joining Hungama Digital Media Entertainment (South Asia’s largest digital entertainment company) as a brand custodian. His singular passion towards entertainment and sports and unique leadership skills connected him with individuals who were at the top in their respective fields and businesses. He went from strength to strength and soon, he took on the role of Chief Marketing and Digital Officer at Red Chillies Entertainment Pvt. Ltd. and Knight Riders Sports Pvt. Ltd.
It was at Hungama, Red Chillies Entertainment and Kolkata Knight Riders where he refined and improved his vision. Having learnt the ways of traditional marketing, he blended this knowledge with digital expertise to take marketing and promotion to the next level. He devised unique innovations, tie-ups and much more that often became instrumental in driving project success.
Digital is not just the big four – Facebook, Twitter, YouTube and Instagram but a huge unexplored world beyond. With his immense knowledge of the digital space, credibility and singular connections in the sports and entertainment world, founding Digi Osmosis became the next logical step.