MakeMyTrip launches festive season campaign, featuring Diana Penty

MakeMyTrip Limited (Nasdaq: MMYT), India’s leading online travel company, today launched its latest ad campaign ahead of festive season with its brand ambassador - Diana Penty for the MMT Gift cards. The campaign highlights how there is no gift more special than a beautiful experience or an unforgettable memory for cherished occasions. The campaign lists out the wide range of Travel Gift Cards that one can choose for their loved ones, this festive season.

Commenting on the campaign, Saujanya Shrivastava, Group CMO, MakeMyTrip, said, “Festivals are about families, togetherness and caring for each other, and given how more and more people value travel as the ultimate gift, we want to offer them all the choice they deserve. Through our new campaign, we aim to inspire consumers to fulfil their desire to explore more and enjoy the convenience that online travel has to offer.”

The gift cards are available in many denominations and are redeemable across flights, hotels and holidays. They are available for customisation and personalised messaging. Additionally, it also comes with an option of Pool-in gifting for group purchase which makes it an ideal gift option for festive season.

Credit Roll:

• Agency : MagicCircle
• Managing Director - Hemant Misra
• Executive Creative Director - Natwar Singh & Dheeraj Renganath
• Production house: TEAL FILMS
• Director (film): Amit Satyaveer
• Producer: Tushar Yadav
• Location Courtesy: Mumbai
• Duration: 75 secs
• Language : Hindi