Madison’s HiveMinds wins Domino’s Digital Media AOR

Madison Media and Hiveminds, the digital specialist agency of Madison World have won the digital media mandate for Domino’s in a multi-agency pitch. The scope of work includes all formsof Digital marketing, including Digital Strategy, Programmatic buying, Digital Media buying, Performance andSEO marketing campaigns. 

Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Ltd, commented, “We believe that HiveMinds’ innovative digital approach in the online marketing space will help Domino’s to address its current and long-term business goals. Their insightful understanding of present-day India’s digital landscape and efforts on delivering the best to clients are a great fit as we collectively aim to achieve scale and growth.”

Commenting on the win, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, remarked, “Our relationship with Domino’s goes back 15 years and we are delighted that Domino’s has now entrusted us their Digital mandate. Digital will play a key role in their business growth and HiveMind’s team will work along with Madison Media team to provide a holistic solution to Domino’s.” 

Read more:Lodestar UM retains traditional media mandate for Samsung India

Jyothirmayee JT, Founder & CEO, HiveMinds, added here, “HiveMinds is arguably one of the strongest performance marketing agencies out of India. We are confident that we will be able to add a lot of value to Domino’s and contribute to their growth.” 

HiveMinds recently won the Google Premier Award for best work in the core category of Search innovation for its work on Curefit. This unit of Madison World specialises in providing end-to-end digital marketing solutions like SEO, Performance & Paid Campaigns, Analytics, Social Media, Digital Branding and Creative & Content services, for leading brands and startups in India, US and the Middle East. HiveMinds handles key clients like bigbasket, Teabox, Sonata Watches, Portea, Zoomcar and Cloudnine Hospitals, to name a few.