M. Karunanidhi’s demise saw spike in Tamil News Genre

According to BARC, India Report, The Tamil News genre grew by 156 per cent on account of the coverage of M. Karunanidhi’s demise on August 7. Tamil News channels on Tue-Wed saw a viewership spike from 53.5 million Impressions to 366 million Impressions.

Even the time spent per viewer on Tamil News channels on Tuesday and Wednesday grew by 298 per cent. On an average, viewers in Tamil Nadu spent close to 2 hours on Tamil News channels. 

As per BARC Report, An analysis of week 32 (4-10^th August) vs previous 3 weeks (14^th July-3^rd August) shows that Tamil News genre grew by 156 per cent. The genre saw a spike from 209 million Impressions to 535 million Impressions, on account of coverage of Karunanidhi’s demise. Highest growth in viewership was seen on Tue & Wed when Tamil News Channels extensively covered the news of his death followed by the last rites.   

In Chennai, viewers spent 2 hour 43 minutes watching news, as against 32 minutes registered for the previous 3 Tuesday-Wednesday registering a growth of 399 per cent. 

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