Lowe Lintas + Partners Wins Agency of the Year at Tambuli awards

The 9th edition of Asia-Pacific Tambuli Awards, hosted in Manila (The Philippines) was dominated by Lowe Lintas + Partners, India that won ‘Agency of the Year’ for the second year running. The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, 2 Grand Prix, 14 Golds, 3 Silvers, and 1 Bronze.

With this feat, Lowe Lintas + Partners put up an unprecedented performance for any agency at the Asia-Pacific Tambuli Awards, and tripled their own tally vs. last year.

Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year while Hindustan Unilever Ltd. was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged a rich haul of 33 metals in the final tally.

The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

Commenting on the achievement, Vikas Mehta, CMO, Lowe Lintas + Partners said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I'd like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”

Lowe Lintas + Partners picked up these awards for their work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.

Sharing his excitement on the rich haul, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”

 

CAMPAIGN

Clinic Plus - One More Year

 

AGENCY

Lowe Lintas + Partners, India

 

CLIENT

Hindustan Unilever Limited

Clinic Plus's brand communication has for years revolved around the theme of mother-daughter bonding, with its 'Mazboot Bal Mazboot Rishtey' tagline. The brand took the campaign to the next level by touching upon the importance of getting the girl child educated. In the campaign, a mother is seen requesting her family for granting one more year to educate her child. The brand has dwelt upon the issue of high school drop-out rates among girls and the attitude of some Indian parents who believe that getting the girl child educated is not important.

https://i.ytimg.com/vi/dfeISQWdNLg/hqdefault.jpg

(Watch the work here: https://youtu.be/f4Gh694sQWQ)

CAMPAIGN

Havells - Respect Women

 

AGENCY

Lowe Lintas + Partners, India

 

CLIENT

Havells India Ltd

 

When Havells, primarily a wires and switchgear company, diversified into home appliances it had to engage an audience that it had never spoken to before: The Indian homemakers. The brand found its distinctiveness and edge in its ideology. While age-old Indian social norms strongly suggested that a woman’s prime responsibility was to ‘take care’ of her family’s needs, through its campaign, Havells unequivocally said “Respect woman, she is not an appliance.” 

(Watch the work here: (https://www.youtube.com/watch?v=r2YKFG7u7ZA)

CAMPAIGN

Tata Tea - Power of 49

 

AGENCY

Lowe Lintas + Partners, India

 

CLIENT

Tata Global Beverages Ltd.

 

As the nation was getting ready to face the general election 2014, Tata Tea took the onus of awakening the nation to another important issue that confronts almost half the population - women’s empowerment. Since representation involves politicians and electoral politics, the challenge was to ensure that politicians support the cause of women’s empowerment and to encourage women to fully participate in the 2014 elections.

(Watch the work here:https://www.youtube.com/watch?v=HUhHTJsZVXw)

 

CAMPAIGN

Kissan - Little Farmers of Kissanpur

 

AGENCY

Lowe Lintas + Partners, India

 

CLIENT

Hindustan Unilever Limited

The Ketchup market is an uninvolved category with slow growth, low differentiation, unchanging penetration and threat from discounted and private labels. The challenge was how Kissan can brand its tomatoes differently and create emotional relevance for ‘100% real tomatoes’ amongst consumers who believed their ketchup was just as good.

 

(Watch the work here:https://www.youtube.com/watch?v=udgBYsJtrTg)

CAMPAIGN

Lifebuoy - Help A Child Reach 5

 

AGENCY

Lowe Lintas + Partners, India

 

CLIENT

Hindustan Unilever Limited

Lifebuoy created ‘Help A Child Reach 5’, a social movement, to save children's lives by building awareness and changing handwashing habits. After tasting success in Thesgora, a village in India, it took its life-saving mission to Bitobe, Indonesia in 2014. 

Over 2 years, the unifying idea of the emotional power of a child not living to the age of 5 was built and communicated, and its impact magnified through the recruitment of external partners.

 

(Watch the work here:

https://www.youtube.com/watch?v=GCwgKFttQ7M)

 

CAMPAIGN

From Dark to Connectivity to Joy

 

AGENCY

Lowe Lintas + Partners, India

 

CLIENT

Hindustan Unilever Limited

The overall objective for Unilever, was to educate consumers who lived in media dark geographies about their brands. With no electricity for 8-10 hours every day, this couldn’t be done using traditional media like TV and Radio. Kan Khajura Station was an answer to address this problem. 

 By transforming their rudimentary mobile phones, we were able to give them something they didn’t have- THE KAN KHAJURA STATION- A 15 minute free, on-demand, entertainment channel that worked with just a missed call. 

 

 

(Watch the work here:https://www.youtube.com/watch?v=mdzFwDbk3ig)

 

 

Final Awards Tally:

 

Carmencita Esteban Platinum Award

 

Category: Family-Oriented Brand

Entry: One More Year

Client: Hindustan Unilever Limited

Agency: Lowe Lintas + Partners India

Network of the Year - IPG/Interpublic Group

Agency of the Year - Lowe Lintas + Partners

Advertiser of the Year - Hindustan Unilever Limited

 

Category

Entry

Agency

Client

Award

INSIGHTS AND STRATEGIC THINKING

PO49! (Power of 49%)

Lowe Lintas + Partners India

Tata Global Beverage Ltd.

Grand Prix

REGIONAL BRAND DEVELOPMENT

Help A Child Reach 5 (#HACR5)

Lowe Lintas + Partners India

Unilever

Grand Prix

ADVOCACY

#RespectForWomen

Lowe Lintas + Partners India

Havells

Gold

ADVOCACY

Help A Child Reach 5 (#HACR5)

Lowe Lintas + Partners India

Unilever

Gold

ADVOCACY

One more year

Lowe Lintas + Partners India

Hindustan Unilever Limited

Gold

BRANDED CONTENT & ENTERTAINMENT

From Dark to Connectivity to Joy

Lowe Lintas + Partners India

Hindustan Unilever Limited

Gold

BRANDED CONTENT & ENTERTAINMENT

Help A Child Reach 5 (#HACR5)

Lowe Lintas + Partners India

Unilever

Gold

BRANDED CONTENT & ENTERTAINMENT

Little Farmers of Kissanpur

Lowe Lintas + Partners India

Hindustan Unilever Ltd.

Gold

Creative Effectiveness

From Dark to Connectivity to Joy

Lowe Lintas + Partners India

Hindustan Unilever Limited

Gold

FAMILY-ORIENTED BRAND

Help A Child Reach 5 (#HACR5)

Lowe Lintas + Partners India

Unilever

Gold

FAMILY-ORIENTED BRAND

One more year

Lowe Lintas + Partners India

Hindustan Unilever Limited

Gold

INSIGHTS AND STRATEGIC THINKING

#RespectForWomen

Lowe Lintas + Partners India

Havells

Gold

INSIGHTS AND STRATEGIC THINKING

Little Farmers of Kissanpur

Lowe Lintas + Partners India

Hindustan Unilever Ltd.

Gold

PROMOS & ACTIVATION

One more year

Lowe Lintas + Partners India

Hindustan Unilever Limited

Gold

BRANDED CONTENT & ENTERTAINMENT

PO49! (Power of 49%)

Lowe Lintas + Partners India

Tata Global Beverage Ltd.

Silver

Creative Effectiveness

Help A Child Reach 5 (#HACR5)

Lowe Lintas + Partners India

Hindustan Unilever Limited

Silver

TV

#RespectForWomen

Lowe Lintas + Partners India

Havells

Silver

ADVOCACY

PO49! (Power of 49%)

Lowe Lintas + Partners India

Tata Global Beverage Ltd.

Bronze

 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising