Lodestar UM assigned media mandate for Marico
FMCG major Marico has awarded its media duties to Lodestar UM. Sources close to the development have confirmed the development. The account moves from Madison Media.
Marico’s brand portfolio includes Parachute, Parachute Advansed, Saffola, Nihar, Livon, etc.
No official comments were forthcoming at the time of filing this report.