LIQVD Asia bags digital mandate for Living Foodz
LIQVD Asia has been assigned the digital mandate for Living Foodz, the food and lifestyle television channel owned by Essel Group. With this appointment, the agency will look after the social media and digital responsibilities of the channel.
Speaking on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD Asia for our digital mandate. They bring strong expertise, creativity and consumer insights in this space. Social media is a key consumer touch point for Living Foodz and we are certain that we will continue strengthening engagement with our audience through this partnership.”
On winning the account, Arnab Mitra, Managing Director, LIQVD Asia, said, “We are delighted by this win. This is a huge mandate for us. Essel Group is one of the most revered brands in the country and to be given the mandate to handle Living Foodz, which is a buzzing content platform from the group, is truly a significant achievement and speaks volumes of our talent and capabilities.”
The channel airs shows hosted by renowned chefs and anchors like Rocky Singh, Mayur Sharma, Ranveer Brar, Gautam Mehrishi, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani, Ajay Chopra, Maria Goretti and Pankaj Bhadouria.