Limca takes ads to the next level

Coca-cola's lemony drink Limca, which was always associated with freshness in it's ads is now being resented as 'mood enhancer' in its new ad campaign.

The TV commercials are already beaing aired, but the OOH advertising is yet to catch people's eye. According to the reports, the cola company has laid out an innovative ad plan. In the plan, the company will use water in the hoardings.

There will be hoardings with water-filled acrylic sheets and 3D Limca Logos to give them a dimension of freshness.

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