Lenovo India elevates Amit Doshi to Chief Marketing Officer

Lenovo India has appointed Amit Doshi as Chief Marketing Officer. He will be taking charge from Bhaskar Choudhuri, who is moving on to head marketing for Lenovo Asia Pacific as Chief Marketing Officer. Doshi will report to Choudhuri. In this role, Doshi will be responsible for strengthening the Lenovo brand in India and South Asia to enable profitable growth across all business segments – Consumer, Enterprise and SMB. He will focus on deepening Digital and Data competencies towards building a more customer-centric organisation. 

Doshi has over 15 years of experience in diverse sales, product innovation and marketing roles. Prior to joining Lenovo, he had worked in the FMCG industry for 10 years and his last role was at Britannia Industries. Doshi has been a significant contributor to the Lenovo business, in establishing the Lenovo brand in tablets and smartphones, initiating Lenovo’s digital transformation journey and increasing Lenovo’s consideration in the PC category. 

Announcing the appointment, Rahul Agarwal, Managing Director and CEO, Lenovo India, said, “We are very pleased to elevate Amit to the role of Chief Marketing Officer. He has played a pivotal role in the Lenovo brand journey over the last five years and understands its pulse. Amit and his team have helped significantly grow Lenovo’s unaided PC brand consideration and awareness in the Consumer PC business. We have also been able to establish Lenovo as a strong PC+ player with the Lenovo tablet brand, which has enabled our current position in the Tablet market as a top player. Today, Lenovo PC brand in India is the strongest worldwide outside of China.” 

On his appointment, Amit Doshi, Chief Marketing Officer, Lenovo India, said, “India is at an inflection point, when one talks about access to data and technology. Lenovo is an extremely dynamic company. It has a rich history of nurturing pioneering brands like ThinkPad and Yoga and I am really excited at the opportunity of leading marketing for them in India.”

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