Laqshya Media's Event Capital appoints Swaroop Banerjee as CEO

Event Capital, the live intellectual property arm of Laqshya Media Group, has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

Based out of Mumbai, Banerjee will oversee development of new verticals in Lifestyle, Music and Sports. He will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination. Deepak Choudhary, Co-founder and Director, Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

In 13 years of his experience, Banerjee started his journey with Wizcraft special projects, brand solutions at MTV Asia. His ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World and Star Movies team and finally his calling for creating IP content took him to Viacom18’s live initiative, INS, where he was Director for Youth and English Entertainment, which rolled out a series of  IPs like Vh1 Supersonic, MTV Xtreme and EMERGE.

Banerjee also co-founded the Windmill Festival along with Tribe Asia, which is now India’s first international children’s festival, and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.

Commenting on Banerjee’s appointment, Deepak Choudhary said, “Swaroop’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the CEO. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade, and Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board.”

Alok Jalan, Managing Director, Laqshya Media Group, remarked, “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment.”

On joining Event Capital, Banerjee said, “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalise the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle.”

Event Capital owns, acquires and licenses IPs. The two-year old company already owns about 15 IPs in fashion, sports, music, lifestyle, exhibition, comedy and communication. These include India Kids Fashion Week, The Edutainment Show and Awards, Bike Festival of India, Great Grover Wine Festival, Big Boys Toys Expo, India Football Forum, Manifest, and Fulcrum-PR Awards, among others.


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