L'Oreal Paris picks FoxyMoron to manage its digital duties
Digital Solutions agency FoxyMoron has bagged the duties to handle the Digital Portfolio of L’Oréal Paris in India.
L’Oréal Paris is a truly global beauty brand. Their signature phrase, “Because You’re Worth It”, is meant to inspire each and every woman who wants to embrace her own unique beauty and reinforce her sense of self-worth
Commenting on the signing, Harshil Karia, Online Strategist at FoxyMoron said “It’s a huge opportunity for us to do something innovative with a legendary brand. We’ve also got a great canvas to work with. A brand that works in hair care, hair color, skincare and makeup is almost a dream and we’re sure it will always have something meaningful to say online.”
Manashi Guha, Marketing Manager, L'Oréal Paris says, “For a beauty brand like L’Oreal Paris, the digital medium is a great storytelling platform. We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond.” With its key focus on the current campaign at the moment, there are a large number of unique activities planned out, to optimize L’Oréal Paris’ Digital Presence.
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