KWAN Entertainment and Ravi Krishnan partner to launch KWANAbler

KWAN Entertainment, India’s largest entertainment marketplace connecting investors, brands, and artists, has partnered with sports marketing and entertainment pioneer Ravi Krishnan to launch KWANAbler. The move is aimed towards conceiving, creating, and commercializing the significant opportunities available to global Sports, Media and Entertainment businesses within the Indian ecosystem.

The partnership, with 40 years of collective experience, will look to create an unparalleled level of expertise in the world of Sport, Media, and Entertainment. It will draw on KWAN’s strong commercial track record, industry connections, expertise in the Indian market, and Ravi Krishnan’s extensive global network of potential investors and ability to identify and execute successful market entry on a local and international stage.

KWANAbler will focus on global stakeholders looking to enter the expanding Indian ecosystem by partnering with them to identify, create, own, and monetize new assets and business opportunities.

Through its extensive international network, KWANAbler will also create bridges for Indian brands, investors, and sports/entertainment-based enterprises in the global market.

Speaking on the need for a venture like KWANAbler, Ravi Krishnan who is also the Co-founder of Stepathlon Lifestyle, said: “Global investors are now looking at India through a different lens due to its rapid global emergence and the need to look beyond China. Overseas entities need a partner to help navigate the Indian business landscape to reduce risk and maximize return. They need a partner on the ground who has local expertise, the right access, as well as a global perspective. KWANAbler is uniquely placed to capitalise on this opportunity with both foreign and local investors and shareholders. The vision is to combine our respective experience, networks and resources to create a scalable, value focused partner in the areas of Sports, Media and Entertainment. We aim to be a dominant force in India with global reach, and impact.”

Anirban Das Blah, Founder – KWAN Entertainment, added, “Despite growing at an exponential pace, the full potential of the Indian market is nowhere close to being realised. Domains such as sports, media, entertainment, and consumer have registered high growth in recent years, but there is so much value that still remains to be tapped. Unlocking that value needs involvement of international players who can bring in investments and global business experience. But for that, they need local business partners in India who can actually help them realise the hidden value through a co-created ecosystem.”

Throughout his career, Krishnan has demonstrated a combination of business know-how, strategic vision, origination, and execution ability while also identifying growth opportunities for businesses in varying environments. His success at IMG as the MD of South Asia, at the Rajasthan Royals of the IPL as Vice Chairman, and as a late stage entrepreneur in the wellness industry with Stepathlon underlines his capacity for evolution.

Commenting on working with Blah, Krishnan spoke about why he has joined forces with KWAN: “I have known Anirban since he started in the business. What he has achieved, personally and through Kwan, is truly impressive by any standard. The foundation has been laid for him and KWAN to be a major player on the global stage. Anirban approaches the business with a unique combination of intellect and intuition. He has also surrounded himself with an incredible team and is an instructive and inspiring Leader and Manager. We have been talking for some time about “doing something together” and I am thrilled and excited at what KWANAbler can achieve at this inflection point for Indian Sports, Media and Entertainment.”

Anirban added, “I have known Ravi from the beginning of my career. He was already a leader within the industry when I started out. Being one of the key people who helped create the sports, media, and entertainment ecosystem in India up from scratch, he is a visionary and a role model who I really looked up to and respected as a young professional. Over the years, as I've gotten to know him better, I have come to respect him for his knowledge and business acumen, but also for his integrity and work ethic. At a time when the world is looking at India, he forms the ideal bridge as someone from the West who has invested himself in India over the last 23 years."

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