Kullfi Kumarr's campaign receives colossal response from its viewers

StarPlus’ unique campaign to spread happiness by just giving a missed call to Kullfi on 7039 000 000 has received a colossal response from its viewers. In addition to the super popular ‘Pet Bechara song’, one can also give a missed call and listen to 8 other songs of Kullfi across different moods and topics. Within one week of the launch, the campaign has received over one million calls and continues to go strong, classifying it as one of the most successful consumer connect initiatives by the channel in recent past.

The success of the campaign can be attributed to the fan following of the much adored, Kullfi, from Kullfi Kumarr Bajewala. Kullfi is an iconic character and enjoys a massive fan base across age groups. A musical genius, Kullfi is full of life and lovable. With her positive attitude towards life and a determination to face all adversities with a smile is refreshing and encouraging. From the commencement of the show itself, Kullfi became a part of day-to-day life of StarPlus viewers. If Kullfi is the heart of the show, than its music is its soul. Her songs generates a happy and positive feeling always leaving a smile on the viewers face.  The songs are getting appreciation and love from viewers across all ages and markets.

Talking about the success of the campaign, the spokesperson from Star India said, “We feel overwhelmed by the exceptional response to this unique campaign by our viewers in such a short span. One million calls in one week of the launch of the campaign is remarkable. We strongly believe that Kullfi Kumarr Bajewala will always remain the much loved show by our viewers.” He further added, “We would like to thank our viewers for following the show so closely and making it such a big success.”

To get your dose of happiness, call Kullfi now on 7039 000 000.

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