KFC India celebrates the anti hunger initiative with 'Ab Meri Baari'

KFC’s founder, Colonel Sanders is eponymous with never giving up. The man who met success at the age of 65, once said, “I just say the moral of my life is - Don’t Quit!”.  What many might not know about the legendary Colonel though, is that he believed in serving the community, and giving everyone a seat at the table. Deriving from his core values, KFC India took on the cause of fighting childhood hunger, with its program addHope.Highlighting the impact of the program on a child’s overall development, KFC’s partner ResponseNet released a campaign video aptly titled “Ab Meri Baari”.  This video also marks the completion of 3 years of the addHope program.

Pulsating with energy, the video features 30 youngsters from addHope supported centres who are out to grab the world with open hands, shouting out ‘Ab Meri Baari’.  With Ram juggling balls, to 7-year old Priyanshi doing the hula hoop, ‘Ab Meri Baari’ is testimony to the fact that daily nourishment helps children reach their truest potential.

With catchy beats, the music has been composed by famed Music Composer Shloke Lal, also the co-lyricist of Allah Duhai from Race 3. The song has been sung by rising Bollywood sensation Tushar Joshi, who has lent his voice for popular movies as Jagga Jasoos, Jab Harry Met Sejal & Tubelight.

Moksh Chopra, Chief Marketing Officer, KFC India said, “The impact of malnutrition on physical, mental and social development of children cannot be emphasized enough. Through ‘Ab Meri Baari’ we want everyone to see the impact of daily meals in a child’s life, as they grow into confident individuals. Colonel Sanders would be proud today to see us not quitting in the fight against hunger and making a real difference through addHope.”

Kuldip Nar, Founder, ResponseNet said, “We are proud to partner with KFC India in their quest against child hunger. addHope is not just about a meal every day, but how that meal powers a child to get through the day. ‘Ab Meri Baari’ is a true representation of how the addHope program helps children achieve their full potential."

Shloke Lal, Music Composer, said, “I’ve been brought up in a home where my mother runs an NGO for children and women’s rehabilitation. I have been moulded in a way that I take initiative or get associated with such noble causes. ‘Ab Meri Baari’ is a very special video and a great initiative by KFC, which stars addHope kids - celebrating them and their never say die attitude towards life.”Singer Tushar Joshi, added “I lent my voice to the video and had to match the energy of the kids in the video. This was also special for me as I rapped a certain section of the song - a first for me!”

3 years into the program, addHope today feeds over 15,000 children every day, with a goal to feed 20 million meals by 2020. The success of the addHope signifies how a small amount of INR 5 can make a difference to a someone’s life. You can contribute towards feeding a hungry child through addHope by adding INR 5/- to your bill at any KFC restaurant or online order. Find out more at https://online.kfc.co.in/addhope/.

Credits:

Creative Director - Nairrit Das

Music Director - Shloke Lal

Singer - Tushar Joshi

Lyrics - Lakshay Anand

Asst. Director - Harkaran Oberoi

Asst. Producer - Shivam Garg

DOP - Rajesh Mandal

Choreography - Shambhavi Jain

Music Production - Karthik Kush

Mixing and Mastering - Aaroh Velankar

Recording Engineer - Pranjal Borah (Neo Sound)

Production agency - Genesis BCW