Karan Johar walks his unconventional journey with Johnnie Walker

Johnnie Walker, the number one Scotch whisky in the world, has always stood for progress - with two centuries of experience, the brand believes that progress doesn't have to be an endless uphill journey - we can enjoy the steps we take and the more answers we find within ourselves the more likely we are to progress and keep walking forward.

As part of the global #LoveScotch initiative, Johnnie Walker Scotch Whisky is proud to present the first India personal progress story with multifaceted director, producer, actor and now author extraordinaire – KARANJOHAR. Being Karan Johar, he ignores all the stereotypes that the society tries to mould him into; as he keeps striding forward and inspiring people along the way.

Karan Johar has donned various hats and is a personification of a multitalented creative artist. With a confident tone, Karan narrates all the misconceptions he had to overcome to achieve stardom. From making movies at the young age of 25, hosting a talk show, doing reality TV and even dancing in them, launching new actors and new directors, to making films on “unconventional” subjects and writing a book.

For the very first time a video has been shot in the swanky and new Dharma Productions office, which has been rightly portrayed as the centre of everything that has inspired Karan’s success and is a witness to his journey in Bollywood. Karan Johar’s thumping footsteps walk us through his office and take us down the memory lane of his personal progress in Bollywood. Karan looks back at the moments that have shaped his illustrious career in Bollywood; the journey from breaking misconceptions to becoming an inspirational figure.

The Johnnie Walker film with Karan has been executed by Dharma 2.0 team. The digital film is the Directorial debut for Sharan Sharma, a core member of the Dharma 2.0 team, the video beautifully juxtaposes the brand, Johnnie Walker, with Karan Johar’s journey, which is a great example of defying norms and listening to the inner voice. Dharma 2.0 has crafted a well-thought-out film and expertly managed the production as well the post-production for the video.

On his association with Johnnie Walker, Karan Johar quips, “At the very beginning of my career there were questions that doubted me on what I would achieve years down the line. It’s simple, the answers lie within, so keep seeking. The new Dharma Productions office is a symbol of my success I am happy that Johnnie Walker is celebrating my personal progress.’’

“Johnnie Walker globally is creating communication that is based on the insight that extraordinary achievers move themselves and culture forward by seeking answers within. We are very proud to present Karan’s inspiring personal progress story and by building on this narrative we hope to inspire a positive culture shift in India that promotes and encourages the idea that it’s the walk within which propels you forward” said Nitesh Chhapru, VP – Marketing at USL – Diageo.

Commenting on the video, Punit Malhotra, Head, Dharma 2.0 said, “We at Dharma 2.0, are really excited to be part of the Johnnie Walker - #LoveScotch campaign in India. The film encapsulates Karan Johar’s journey in 60 seconds, and at the same time establishes a strong connect with the brand, Johnnie Walker. The film also inspires to turn down criticism by following your inner voice with Karan Johar leading by example."

#LoveScotch is a global movement by Diageo to recruit the next generation of Scotch drinkers and spark a global love affair with the world’s favourite whisky.

As a part of the initiative #LoveScotch campaign in India raises a toast to the unique, character, flavour and personality of Johnnie Walker, Black and White, Black Dog and Vat 69, as it invites millennials into the world of Scotch. Diageo amplified its #LoveScotch campaign by celebrating International Scotch Day globally on 10th of February

#LoveScotch is a global movement by Diageo to recruit the next generation of Scotch drinkers and spark a global love affair with the world’s favourite whisky. As a part of the #LoveScotch initiative, consumers can also personalize their favourite bottle of scotch through www.lovescotch.co.in.


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