“JanoKhabron Se Zyada” on DainikBhaskar.com

DainikBhaskar.com, World’s Largest Hindi News Website, launches its new brand campaign ‘JanoKhabron Se Zyada’.Embracing the success of last year’s campaign 'JaniyeAbhi', which was about offering news to the readers at their fingertips anywhere anytime, this year the brand takes one more step towards empowering its readers by giving them more than just news. DainikBhaskar group sites have recently achieved the milestone of 70 million UVs, with 50 million only on DainikBhaskar.com, the brand is setting new benchmarks one after another with a continued leadership spot in the Hindi News genre. 

With the catch line ‘Log UnheinManteHain Jo Khabron Se ZyadaJantehain’, we show the power of knowledge and how it defines the perception about the societal stature of a person. We showcase how as the leading media house, we do not just offer news, but views; we give the readers the talking points; shape their mindset and help them form opinions. We as the reader’s most trusted news destination have evolved our offering through unparalleled journalism by giving a comprehensive break down on stories and bringing forth the unseen/unheard aspects that enlighten the readers with in-depth knowledge and information.

Commenting on the launch, Kunaal Bhardwaj, Marketing Head, DB Digital, added, “We conducted a research across our key markets with the objective to find the need gap, understand the reader’s behavior and psyche to define what we have to offer to our readers, as a brand. Riding upon our strength in news offering, we came up with the proposition - ‘JanoKhabron Se Zyada’. We are taking aids of all traditional marketing tools like Digital, Print, Radio and also focusing on brand and event associations to promote the campaign at large.

Some of the biggest Bollywood stars have come together to stand by the brand’s philosophy ‘JanoKhabron Se Zyada’.

Watch the video here:    

https://goo.gl/fJ2FyY