Jacqueline Fernandez and Kartik Aaryan as the brand new ambassadors of Magic Moments

Radico Khaitan Limited, the largest Indian spirits company, has appointed Jacqueline Fernandez and Kartik Aaryan as the brand ambassadors for their premium brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra range as the brand looks to reinforce its position as the category leader.

Managing Director of Radico Khaitan, Abhishek Khaitan said, “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavor with a confident and sparkling personality”.

Speaking on her new role and affinity for the brand, actor Jacqueline Fernandez said, “It is exciting to be associated with Magic Moments, a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free spiritedness and inspires its consumers to live each and every moment.” Youth icon and Bollywood actor Kartik Aaryan said, “As a brand, Magic Moments promises everything that a fantastic life should be like - fun, enjoyment, zest and, above all, zing. Being a part of this brand makes me feel like I am part of everyone’s magical moments which are being woven together by the Magic Moments Brand.

 Amar Sinha, COO, Radico Khaitan added, “The premium and super premium market is growing in this category in India. Our new communication aims to be a strong youth oriented, represented by trendsetters Jacqueline and Kartik. As part of the brand association, Jacqueline and Kartik will feature in a new Campaign, ahead of the festive season”.