Jabong Bets Big On Mobile Payments, Ties up With MobiKwik Wallet

MobiKwik, a Mobile Wallet with 12 million users has opened its wallet service to India’s leading online fashion store for premium brands, shoes, clothing, accessories and more, Jabong.com. Shoppers will now be able to avail splendid discounts and cashbacks if they pay through the mobile wallet!

MobiKwik has integrated with more than 20,000 e-commerce merchants, the latest being Jabong.com. Understanding the increasing importance of the m-commerce industry in India, the virtual wallet has gathered popularity among e-commerce businesses, enabling them to tap into India’s rapidly growing segment of smartphone users who park money in mobile wallets and use it for making on-the-go purchases.

Praveen Sinha, Co-Founder and MD, Jabong said, “Mobile commerce is on a rise and with our alliance with MobiKwik, we aim at setting new benchmarks in this space. With more than 50 % of our business coming through mobile, it was vital to work on a solution that makes the whole process and thereby experience, seamless. Encouraging customers to shop while on the go, Jabong will have exciting offers and discounts when making a payment through MobiKwik. We are excited to bring in this new feature and give our customers reasons to keep coming back and shop for more!”

For MobiKwik users, Jabong offers an exclusive discount of 30% on a minimum purchase of Rs.999. Also, all purchases made on the fashion portal using MobiKwik wallet will be entitled to get 15% Cashback during the offer period, i.e. from 29th January to 31st January, 2015.  The cashback, which has an upper limit of Rs 150, can be further utilized for making other transactions, viz. money transfer, recharges, bill payments, online shopping, etc. Shoppers need to apply the coupon code MOBIJAB30 on Jabong to activate the 30% discount. MobiKwik’s cashback can be claimed via a link that will be e-mailed to users within 72 hours or less of placing the order on Jabong. Upon confirmation, the cashback is deposited back into the MobiKwik Wallet of the user.

Upasana Taku, Co-Founder, MobiKwik Wallet commented “MobiKwik wallet has experienced a tremendous response in the lifestyle category. The main vision behind our Jabong tie-up is to enhance the online shopping experience for users in the fashion segment. Jabong, of course, is a leading player in the online fashion world and we intend to introduce users of Jabong.com to the world of safe and easy payments. The exclusive discount and cashback offer is an initiative to carry forward our core proposition and add value for our existing and prospective customers."