It’s been a tough year for the industry & EFFIES come as a shot in the arm:Prasoon Joshi

The Advertising Club hosted the latest edition of the EFFIE Awards India 2021, presented by Colors, powered by MX Player and Aditya Birla Capital as a category sponsor.

With a total tally of 30 metals – one Gold, nine Silvers, and four Bronzes – McCann Worldgroup India was named Agency of the Year. The agency secured total points of 217. This is the fourth consecutive year that McCann has won the Agency of the Year award. McCann’s campaign for ‘Dettol  - Using vitality to fight the virus’ – won an Effies Gold.

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Commenting on the win, Prasoon Joshi, CEO & CCO, McCann Worldgroup India, said, “I am extremely delighted and proud of McCann winning the Agency of the Year 4th year in a row at the Effies. Effectiveness comes from a culture of belief in strategic excellence and creativity, driven by strong consumer insights, which is McCann India’s hallmark.”

Speaking further, Joshi said, “These Awards reflect the meaningful work for the brands which we have been doing for our clients across all our offices in Delhi, Mumbai and Bangalore.”

He congratulated the entire team for the big win, especially McCann’s strategic planners led by Jitendra Dabas as well as the agency’s creative minds and business leaders on the winning brands.

“It’s been a tough year for the entire industry and these Awards come as a shot in the arm. I am positive McCann will go from strength to strength,” Joshi affirmed.