Ipsos Survey results find that Google is India's Most Influential brand

Global Search Engine, email, handset, tech giant, Google has bagged the top spot to emerge as India’s Most Influential Brand (MIB) of 2018, according to the Ipsos Survey!

Interestingly, Google has held onto the top spot, four years in a row, defining benchmarks in providing excellence in engagement, emotional connect and assisting in making smarter choices.

Further, the top 5 spots in the survey have been taken by a mix of global brands as well as local (native) brands – homegrown mobile service provider to handset marketer, Jio, is ranked 2nd (has climbed up one slot from 2017); new entrant at the third place is the digital wallet to e-commerce company, PayTM; fourth position has been taken by social media platform, Facebook; and e-tailing player, Amazon is ranked fifth (has dropped by three slots; was ranked 2nd in 2017).

Ipsos’ Most Influential Brands Study is a comprehensive assessment and ranking of 100+ brands on influence in each country. The study is conducted in 17 countries; with a sample of 1000 online, discerning Indians and 34,500 citizens worldwide.    

The brands were evaluated on the five dimensions of influence – leading edge, trustworthiness, engagement, corporate citizenship and presence. Statements used to define each attribute, were used across all markets to have uniformity of assessment.