IPG Mediabrand's BPN/Initiative wins BPCL media business

BPN/Initiative confirms the news of winning the Bharat Petroleum Corporation Limited media mandate. The agency won the business in a multi-agency pitch, the account is pegged at around Rs. 50 crores for all media. The incumbent agency on the account was DDB Mudra.

Talking on the appointment, Suresh Balakrishna, CEO, BPN/Initiative said, “We are happy to welcome BPCL back to our family. Having handled the account few years back, we are confident with the scale, the thought leadership, experienced people, we will undoubtedly be able to deliver and energize the account”