InMobi partners with Sky Media; to bring premium mobile audiences to UK brands

InMobi, the world’s leading mobile advertising platform, and Sky Media, the advertising sales arm of Sky, have announced a strategic partnership to bring premium mobile audiences to brands in the UK. As its exclusive mobile advertising partner, InMobi will help Sky Media monetise its premium audience across mobile apps and mobile sites.

Sky boasts some of the UK’s most popular apps and mobile sites, including the two most popular sports apps, Football Score Centre and Sky Sports, and leading commercial news app, Sky News. With more than 20.7 million unique users each month, Sky’s apps and mobile properties are anticipated to generate over 1.5 billion advertising impressions views per month.

The combination of Sky’s premium apps and InMobi’s industry-leading ad platform, which targets specific audiences on mobile, provides a unique opportunity for brand advertisers. InMobi’s advanced targeting capabilities, insights from InMobi Analytics and creative ad experiences will enable Sky to support brand advertisers with a highly targeted audience segment to meet their objectives.

Hitesh Bhatt, Revenue & Strategy Controller at Sky Media commented, “InMobi offers a comprehensive and compelling mobile advertising platform for premium publishers and brands alike. We selected them as a sales partner after a rigorous evaluation process. Their powerful targeting technology and heritage in mobile will help Sky to build out its mobile offering alongside opportunities sold by our direct sales team. We are looking forward to a long and fruitful partnership with InMobi.”

Today, the InMobi global network already reaches over 1 billion active uniques, processing more than 6 billion ad requests and 420 terabytes of data each day. Of this, Europe accounts for over 230 million monthly active uniques, with InMobi reaching more than 50% of the mobile devices in the region.

“We are very excited about our partnership with Sky,” said Amine Melouk, Director, Strategic Partnerships – Europe, InMobi. “Now, our brand clients and agencies can reach and engage premium mobile audiences on a variety of brand-safe mobile apps and mobile websites, using InMobi’s industry leading mobile advertising platform. InMobi will enable Sky on the back of our extensive mobile experience and technology platform,” Amine added.