India Digital Awards: Top honours for Aruna Sundararajan, Nykaa’s Falguni Nayar
Aruna Sundararajan, Secretary, Department of Telecom, Government of India, was adjudged as the Digital Woman of the Year along with Falguni Nayar from Nykaa, while film director Karan Johar was adjudged as the Social Media Person of the Year at the 9th India Digital Awards presented by IAMAI.
Interactive Avenues won the Digital Agency of the Year, while the coveted Digital Person of the year went to Byju Raveendran. Udaan won the Digital Start-up of the Year.
GroupM Media India won the silver for Digital Agency of the Year, while Columbus India (SVG Media) won the bronze.
The winners of the 9th India Digital Awards, coinciding with the 13th India Digital Summit, 2019, were announced at a glittering awards function held in Delhi on Saturday (January 19). The awards this year had 8 categories – Digital Advertising, Digital Content, Social Media, Mobile and App Award, Payment and Fintech Awards, Technology Awards, Digital Social and Economic Empowerment Awards, and Special Awards.
Winners of 9th India Digital Awards:
|
Award |
Winner |
|
Best Brand Awareness Campaign using Mobile |
Reckitt Benckiser India by Havas Worldwide India |
|
Best Data Driven Marketing Strategy |
Hindustan Unilever Limited by GroupM Media India |
|
Best Lead Generation Campaign Through Mobile |
Future Retail by Social Kinnect
|
|
Best Messaging Campaign |
SonyLIV
|
|
Best Viral Marketing Campaign |
Kingfisher Ultra Shorts - United Breweries by Twilight Entertainment |
|
Best use of Native Advertising |
B9 Beverages by Saavn Media |
|
Best use of AR/VR in a Marketing Campaign |
MTV India by Madison Media |
|
Best Search Marketing Campaign |
Curefit by Hiveminds |
|
Best Omni-Channel Campaign Management & Marketing Automation |
Coca-Cola India by Interactive Avenues |
|
Best Email Marketing Campaign |
The Raymond Group by Dentsu Aegis Media India |
|
Best Insurance Tech of the Year |
Policybazaar.com |
|
Best Innovative Mobile App |
BYJU’S |
|
B2B Content Campaign of the Year |
StoryMirror & YES BANK |
|
Most Consistent Excellence in Digital Publishing |
Mahindra & Mahindra |
|
Best use of Facebook |
Max Life Insurance by SVG Media (Columbus India ) |
|
Best use of Instagram |
Bigbasket by Hiveminds |
|
Best use of Twitter |
Reckitt Benckiser India by Havas Worldwide India |
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