's initiative for the stalwarts of Indian Cinema; Launches "Artiste Radio'

Web 18's horizontal portal "" today launched "Artiste Radio', A 24X7 LIVE Radio with dedicated channels across genres. The launch unveiled 10 stations dedicated to 10 different artistes that included actors, singers, and music directors, from across India.'s Content Head, Amrish Sethi announced the creative concept behind the first-of-its-kind online radio and says "Artiste Radio celebrates the life and work of great artists of Indian cinema. The idea is to bridge the gap between fans and their favorite celebrities along with uninterrupted streaming of hit songs. It's primarily about music, with a host of additional features like anecdotes, trivia and interviews of the artists, 24 hours a day, 7 days a week. It will be an ultimate destination for music lovers, where they can discover more about their favourite artists."

In the months to come, plans to add more artistes and features to Artiste Radio. As soon as Artiste Radio grabs the expected attention, sustains it, brings a smile and makes people remember the brand name, the paradigm of online music consumption will shift radically.

Check Artiste Radio [Click Here]


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