IIFA 2016 Gets Bigger And Better With An Electric Mix Of Fashion And Music Extravaganza

The International Indian Film Academy (IIFA) has announced the 17th Edition of the most spectacular celebration of Indian Cinema worldwide that will occur in the capital city of Madrid, Spain from 23rd – 26th June this year! 
IIFA Rocks has always been a star-studded affair with a mix of fashion, music and dance. It is a celebrated global event that has been growing each year. To reveal some of the exciting details about the upcoming Videocon d2h IIFA Weekend, Bollywood’s superstar Salman Khan was joined by versatile actor Anil Kapoor who together shared their excitement about the IIFA celebrations being held in Spain end-June. The two friends were joined by leading lady Shilpa Shetty, young icons Tiger Shroff, Abhay Deol and Sooraj Pancholi. Music sensations Meet Brothers, Kanika Kapoor, Monali Thakur, and Benny Dayal too joined the media event to share their joy about performing at the IIFA ROCKS in Madrid. Among the star-studded line-up are also dance sensations Elli Avram and Daisy Shah (the leading lady of Salman Khan’s Jai Ho). 
This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam who is performing with Spanish artistes as a once-in-a-lifetime on-stage production. Performances include the hit songs of the Meet Brothers featuring Kanika Kapoor with Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur and Papon will be serenading the audience. To add to the star-studded affair, Bollywood’s leading lady Parineeti Chopra and actor Sooraj Pancholi are set to perform at IIFA Rocks; Elli Avram and Daisy Shah will perform the hit songs of the year. Alongside the gamut of musical acts and dance performances, the distinguished Indian fashion designer Vikram Phadnis will showcase a breathtaking fashion show marking his 25 years in the fashion industry. 

The IIFA revelries are well underway, as IIFA this year, will also showcase a special teaser screening of the Rakeysh Omprakash Mehra film - Mirziya. IIFA Stomp, which is already bringing famous musical acts with its collaboration with Mulafest will be highlighting another key aspect of Indian culture with a special yoga Master class with Shilpa Shetty in Madrid Spain.  
Speaking on the occasion, Wiz Andre Timmins, Director – Wizcraft International Entertainment Pvt. Ltd, said, “IIFA from the beginning has promoted Indian cinema across the world to a global platform. We are glad that alongside film, we can also feature fashion, music, culture and business through the Videocon d2h IIFA Weekend. As this year marks the 60th anniversary of India & Spain diplomatic relations, IIFA Madrid 2016 is going to be a star-studded extravaganza and the excitement and anticipation has been growing among the industry and fans alike. It will be a magical and memorable time for locals and visitors to witness the stunning acts live on stage at the spectacular IFEMA - Feria de Madrid. The IIFAs in Madrid are going to be a special mélange of dance, music, fashion and business!"
Speaking on the occasion, Mr. Raj Nayak, CEO- COLORS, commented saying “We are doubly excited about IIFA this year because it’s happening in one of the most exotic destination in the world. Along with Wizcraft we have managed to put together a stellar line up of performers comprising of Salman Khan, Priyanka Chopra, Deepika Padukone, Hrithik Roshan, Sonakshi Sinha amongst many others; along with friends of IIFA like, Anil Kapoor, Shilpa Shetty, Parineeti Chopra, Tiger Shroff and a whole galaxy of stars who will grace this gala occasion. The night will be hosted by the multifaceted Farhan Akhtar and the very gifted, Shahid Kapoor. I’m glad to announce that the entire Indian Film Fraternity is blocking their dates and gearing up to attend the IIFA Weekend in Madrid. Fans from all over the world have been queuing up to attend this spectacle, which will soon be telecast on Colors TV in the month of July.”
Recreating the magic of Indian cinema, the 17th edition of the IIFA Celebrations will play host to some of the most celebrated stars of the Indian film industry, notable guests, and dignitaries from India and the region, world media and Indian cinema fans from across the globe.  
With the City of Madrid playing host to the IIFA Weekend and Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA.  IIFA this year is supported by the remarkable IFEMA - Feria de Madrid as the location for IIFA Rocks, Nexa IIFA Awards and IIFA Stomp as well!
Mr. Saurabh Dhoot, Executive Chairman - Videocon d2h says, “IIFA Awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the first Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”
Speaking of the association, Mr. R. S Kalsi, Executive director, Marketing & Sales, Maruti Suzuki said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences. 
Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”
Mr. Anil Khera, CEO - Videocon d2h added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”
Mr. Pankaj Munjal, Chairman & Managing Director of Hero Cycles Pvt Ltd. commented to say, “At Hero Cycles we have long campaigned for Indian cities to be made bicycle friendly as a way to improve both the environment and cut down the consumption of fossil fuels, we now foresee a revolution of sorts when we see millions of Indians taking up bicycling as a lifestyle sport, recreation and way of life. To usher in this change and promote this and much more we believe IIFA is one of the biggest and best platforms to reach out to people and get their favorite Bollywood celebrities to inspire, and urge an entire nation to be more healthy, physically active and enjoy outdoors and cycling today and forever. ” 
Previously IIFA has shared the highlights of the upcoming Weekend Festivities: the NEXA IIFA Awards 2016 hosts were unveiled to be the multi-talented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood's very own crème de la crème Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha and Tiger Shroff among others. 
17th edition of the IIFA Celebrations will be a star studded extravaganza with celebrated personalities from the Bollywood fraternity and Friends of IIFA gracing us with their presence- Ranveer Singh, Boney Kapoor, Sridevi, Rakeysh Omprakash Mehra, Dia Mirza, Vivek Oberoi, Riteish Deshmukh, Boman Irani, Kabir Khan, Sanjay Leela Bhansali, Neha Dhupia, Sohail Khan, Sajid Nadiadwala, Shabana Azmi, Javed Akhtar, Madhavan, Aftab Shivdasani,  Shriya Saran to name a few. 
Thrilled about performing at the NEXA IIFA Awards 2016, Bollywood icon Salman Khan said, “IIFA is like one big carnival and I look forward to performing at the NEXA IIFA Awards this June in Spain. Like so many great cities of the world, Madrid will witness the beauty and magic of Indian cinema with IIFA. IIFA has consistently played a crucial role in widening the horizon of the Indian film industry to the world.”
Bollywood’s age-defying actor, Anil Kapoor also commented saying, “I have had a longstanding bond with the IIFA Academy and after having been part of several IIFAs, I am always amazed each time by the grandeur and the effort that goes into making it a grand celebration. With my experience of working in international films, I have noticed that IIFA goes a long way in presenting the best of the Indian film industry and is a great way to promote India’s soft power. I am eagerly looking forward to the Videocon d2h IIFA Weekend and I’m sure it’s going to be more special than ever before.”
The FICCI- IIFA Global Business Forum 2016 is also a part of the Videocon d2h IIFA Weekend in Madrid and will be held on 24th June 2016. Organized by FICCI and Camara Spain, the FICCI- IIFA Global Business Forum 2016 will see powerful minds coming together to address global issues of renewable energy and climate change. This year, the Business Forum at IIFA will hold a greater significance as it marks 60 years of relations between India and Spain. As a platform, the FICCI- IIFA Global Business Forum will be stimulating space for business between India and Spain and subsequently paving the way for better relations between India, Europe and Latin America. Highlights to include innovation and entrepreneurship, soft power, global issues of renewable energy and climate change.
Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best of Spanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and  supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene- Indian DJs and musicians like Raghu Dixit Project, B.R.E.E.D, Midival Punditz featuring Karsh Kale and friends, and Nucleya at MULAFEST.
With the perfect destination to host the gala celebrations, the International Indian Film Academy is all geared up to unfold and present a breathtaking amalgamation of two richly diverse countries and cultures. IIFA 2016 aims at bringing the magic of Indian Cinema to Spain and opening doors for Indian cinema across Europe and Latin America.

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