IAMAI announces its forthcoming Mobile Marketing Summit in Mumbai

With the digital sector in India at its peak and the boom in the mobile marketing segment over the last couple of years, plethora of business opportunities that have emerged. It may be noted that Digital advertising spend in India reached INR 2,750 Crore by the end of FY’14 with a CAGR of 25% y-o-y since 2011. Significantly, Mobile ads constitute INR 385 Crores, which is nearly 14% of the total spends.

Keeping this growth in mind, IAMAI will be hosting its next Mobile Marketing Summit on 24th September, 2014 at Hyatt Regency, Mumbai.

The summit will see thought leaders from across the digital fraternity – e-commerce, IT, social media and mobile – along with brand marketers, come together to debate upon how to make this business more measurable, customizable and engaging in terms of ROI, customers and promotions receptively. The summit aims to create a knowledge sharing platform and insight about the mobile marketing panorama along with future prospects, ideas for growth and sharing across this new marketing platform.

The summit will be addressed by renowned business leaders such as Rajesh Jain, Chief People Officer, netCORE Solutions, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment, Tushar Vyas, Managing Partner-South Asia, GroupM, Nishanth Rao, Country Manager, LinkedIn India, Harshil Karia, Co-founder & Digital Strategist, FoxyMoron, Beerud Sheth, Chief Executive Officer, Webaroo, Kunal Shah, Founder, Freecharge.in and Rupika Raman, General Manager – Garnier Men, Loreal India.

The panel discussions will showcase leading industry stalwarts like Snehi Mehta, Head - Client Solutions, Facebook India, Aroon Kumar, Head Marketing & Social Media, Valuefirst and Rajiv Dingra, Founder & CEO, WATConsult.

Speaking on this, Dr. Subho Ray, President, Internet & Mobile Association of India said, “Digital as a medium has been growing at an enormous rate in India. It has opened up a lot of avenues for entrepreneurs in the unexplored areas. With the consumers adapting the mobile route and mobile becoming the primary medium of knowledge consumption, it has become necessary for the industry to come together and understand the evolving scenario.”

Anand Subramanian, Director- Marketing Communications, OLA Cabs commented, “Mobile Applications are swiftly becoming the most important channel for businesses to scale and grow. Mobile phones are now like super-markets!"