Hyundai launched 'Indian Car of the Year - JAI HO' Integrated Marketing Campaign
Hyundai Motor India, the country’s largest auto exporter and the second largest car manufacturer has launched integrated “JAI HO” campaign celebrating the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016).
Hyundai’s Modern Premium products continue to add ‘Brilliant Moments’ in the lives of customers with its aspirational and premium value offerings. The ‘JAI HO’ campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers. The 360° outreach program will utilize print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundai’s success for the ICOTY Hat trick winner products.
Announcing the campaign, Mr Y K Koo MD & CEO, HMIL, said, “The ‘JAI HO’ campaign symbolizes Hyundai’s commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.”
Launched in 2014, Hyundai Grand i10 became trend setter in the compact segment with over 300,000 happy customers. Elite i20 created a new benchmark in the premium compact segment and became the most aspired brand of India Youth. With a market share of 36 percent and sales of over 180,000 units, today Elite i20 is the market leader and the first choice of India Youth. While, The Perfect SUV - CRETA continues to ride the wave of consumer affection recording 100,000 bookings in just over 8 months of its launch.