HOOQ Appoints Zulfiqar Khan as its Managing Director

HOOQ, one of Asia’s first premium video-on-demand service, that recently ventured into Original’s space, today announced Zulfiqar Khan as its new Managing Director, India to provide the brand of his expertise in aggressively growing the OTT space. The announcement comes in light with Salil Kapoor, the current Managing Director deciding to move on to pursue other interests.

“It is with immense pleasure that I welcome Zulfiqar to the HOOQ family to lead our India business.  He is a familiar and respected name in the industry with immense knowledge of the business and we are so lucky to have a leader in Zulfiqar that has both leading edge digital experience combined with traditional media experience!  I have no doubt that with Zulfiqar’s leadership, the team will take HOOQ to greater heights and get millions more customers in India HOOQ’d!”  Said HOOQ Chief Executive Officer Peter Bithos.

Commenting on the new role Zulfiqar Khan said, Zulfiqar Khan said, “I am excited to be part of the team at HOOQ especially when the industry is on its peak and the brand is experiencing such a transformation from being the home of Hollywood to the introduction of the new original. I am looking forward to a phenomenal ride with the brand as we embark on the journey of growing together in the space”

Zulfiqar Khan comes with over 19 years of with rich experience across Sales, Business Development, Revenue and Content Creation across leading organizations like Star India and Eros Now. With all this experience coming handy, Zulfiqar is now focused on leading the strategy for HOOQ in India for its further growth.

He began his career in 1999 with Star India and spent over sixteen years serving in distinct roles. In 2015, he moved to Eros Now as Business head and CRO for Eros Now, where he was responsible for Strategic Planning, Growth Initiatives, Business Partnerships and Original Content to establish Eros Now as a market leader in the OTT space.  He was a key contributor to Eros Now’s business expansion & growth in the India market. Zulfiqar is a mature, assertive and a result oriented business executive who is good at building partnerships and driving business in the OTT space. At Eros Now, Zulfi spearheaded the P&L for the OTT platform. He managed an overall team of 50 people, which comprises of people from programming, marketing, content, monetization, strategy, alliance & partnerships.

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