Honor encourages switch with 'You Deserve Better' ad films
In an endeavor to enable consumers to have the best smartphone experience, HONOR, a global leading smartphone e-brand has today launched 360-degree campaign “You Deserve Better”. The campaign is aimed at reiterating HONOR’s commitment to deliver better every time and with the upcoming HONOR 20 series, HONOR will deliver unmatched photography capabilities, superior design and ultimate user experience that resonates with global youth.
The campaign addresses an aspiration that is innate to every human being that is to ‘expect more, be more’. Setting new standards for quality lifestyle products with cutting-edge design, the campaign highlights the role of HONOR in uplifting the life of its consumers by enabling them to make the most of everyday through smartphones that provide breakthrough technologies, helping consumers stay ahead. Given the role phones play in consumer’s lives, people have no other option but to make these suboptimal relationships work; carry battery banks, keep deleting pictures, re-booting phones, etc. The HONOR 20 series with its innovative design, user experience and great performance will change the way consumers interact with their smartphones, and bring forth an intuitive new experience.
Talking about the new campaign, Suhail Tariq, CMO, HONOR India said, “With the smartphone industry adopting technology at such a rapid pace, consumers today are more empowered and better informed than ever before. Consumers today expect quality design, best in-class cameras and high performance. With our new campaign “You Deserve Better”, we not only want to meet these aspirations, but also keep pushing boundaries to continue to remain the most preferred choice for consumers.”
The campaign is ideated and executed by Mullen Lintas. Commenting on the launch of the campaign, Vikas Mehta, CEO, Mullen Lintas said, “HONOR, is one of the fastest growing handset brands in the world, and is known globally for its innovation and connect with the youth. The brand aims to bring top end innovation at great value to users and caters to a segment we call, upgraders. HONOR 20 series is a great example of devices with specs that meet or beat most flagships. As a true challenger brand, we chose to target people who are stuck with their overpriced flagship phone that often lets them down. This series of content-pieces aims at stirring that dissonance amongst people through a strong point of view from HONOR, that #YouDeserveBetter.”
“You Deserve Better” is an integrated campaign that captures the product proposition from HONOR but also addresses the aspirations that the young thrive on. The new films showcases different challenges consumers face with their smartphones, be it battery, limited camera capabilities, and highlights how HONOR 20 series will set new standards in these experiences. The HONOR 20 series with its wide-angle lens, low light photography capabilities and ultra-clear zoom will redefine smartphone photography and the films showcase these capabilities and more.