Honda launches social activism movement to get young India to vote
Honda Motorcycle & Scooter India has rolled out its biggest social activism movement – #ActivIndia. Honda is spearheading the mission to create meaningful difference in the society, fuelled by citizen partnership. #ActivIndia ignites every Indian to exercise their most important form of self-expression – their right to vote.
With lack of transportation often being a hurdle in the world’s biggest democratic process, Honda proposes a fresh solution by asking every two-wheeler rider to pledge that #KoiSeatNaJayeKhali (no seat should go empty). “Ensure that your pillion seat doesn’t go empty when you ride to vote. Ride with your friend, relative, neighbour, etc., on pillion and ensure every two-wheeler rides two votes to the polling booth!”
Commenting on Honda’s biggest social initiative, Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India, said, “As a responsible corporate, Honda has always looked beyond business to contribute in empowering India, be it through our various CSR initiatives or even road safety commitment. After gaining the trust of India, Honda is now sparking positive social change and striving to evolve India into #ActivIndia. Together let’s make each citizen socially aware, more responsible and drive the change. Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote.”
Starting April 6, 2019, the first phase of #ActivIndia campaign triggers ‘duty to vote’ as the main action for voters. The movement will further deepen public awareness through campaigns across all 6,000 Honda network touchpoints, workplace locations supported by marketing communications across all mediums.