Honda Cars awards Dentsu X its media duties

According to media reports, dentsu X, part of Dentsu Aegis Network has won the media duties for Honda Cars. The creative mandate for Honda cars is already being handle by Dentsu One. The account was previously held by the media agency Motivator who was handling the business since 2015. According to reports the account was won in an multi-agency pitch that the incumbent agency did not participate in.

The estimated size of the business is valued at Rs 200 crore.