Home Credit India Awards its Communications Mandate to First Partners

First Partners, India’s premier business-outcome focused communications firm has won the public relations mandate for Home Credit India.

Home Credit, one of the largest financiers of mobile phones in the world and with presence in 20 states, 179 cities in India, provides innovative retail financial services with a focus on mass-retail lending. The company uniquely focuses on responsible lending primarily to people with little or no credit history. With a strong network of more than 29,000 points-of-sale (PoS) and serving over 9 million customers, Home Credit India is committed to drive credit penetration and financial inclusion by offering large financial solutions that are simple, transparent and accessible to all.

First Partners was selected following a multi-agency pitch. The mandate encompasses a communication spectrum spanning reputation building, brand amplification and building a 360-degree communication programme covering all organizational functions. 

Commenting on the mandate, Nidhi Malik, Vice President- Communications & CSR said We are delighted to get First Partners onboard as our communications partner. At Home Credit it is our constant endeavour to enable customers realize their aspirations in a financially secure way and we aim to drive and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience. We were therefore looking for an agency partner who could bring both the strategic oversight as well as effective execution capabilities to match our vast and growing needs. First Partners impressed us with their insights and business focused approach to communications. They’ve been tasked to lead strategic communications and provide integrated solutions for Home Credit’s corporate reputation and brand in India.”

Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said “We are delighted to be chosen as the public relations partners by Home Credit India. India has among the largest pool of unbanked customers with no credit history and we are looking forward to work closely with the Home Credit team to build communication programmes which unlock this potential. We look forward to a long and successful association with Home Credit.”


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