HiveMinds carries away two gold from IAMAI 9th India Digital Awards
HiveMinds, a pioneer in end-to-end digital marketing solutions and the performance marketing agency of Madison World, bagged two gold at the IAMAI 9th India Digital Awards for Best Search Marketing Campaign and Best Use of Instagram for their work on Curefit and bigbasket, respectively.
IAMAI India Digital Awards recognizes and rewards organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The 9th India Digital Awards had an array of 8 categories and 63 sub-categories covering 360-degree prospects of the Digital Universe.
Commenting on the win, Jyothirmayee JT, Founder & CEO, HiveMinds said, “It's a thrilling start to the year, two Gold at IAMAI 9th India Digital Awards, for the two most happening digital-first companies, bigbasket and Curefit - both of whom we have associated with right from their beginning. It's a testimony of the passion our team carries and the exceptional value delivered to our clients.”
Anand Bhaskaran, Head-Digital Marketing, bigbasket said, “bigbasket has always aimed to be different and bring something new to people everyday. We admire creatively thought and executed campaigns and are delighted as a brand to have achieved a phenomenal organic growth on Instagram within a very short period of time. We believe this is mainly due to HiveMinds' innovation in content to help us be a differentiator among other brands. Congratulations to the team on the win.”
Bigbasket is India’s largest Online Supermarket delivering household needs to the doorstep. With the aim of reaching out to influencers and inspirationalists organically, HiveMinds created interesting, impactful and engaging content on Instagram that generated strong brand recall by improving brand mentions on the platform. HiveMinds helped bigbasket cross 10k followers on Instagram organically along with an increase in engagement by 32X and 40% increase in Brand mentions, through stories and Insta grids.
Curefit is an FMCG-health & fitness solutions provider, founded by former Flipkart executives Mukesh Bansal and Ankit Nagori. For Curefit, HiveMinds used hyper-localized ads, to personalize messaging based on user data signals using Google’s smart business feed platform, compelling ad formats like countdown feature, pin-code based bid adjustments and smart remarketing strategies and achieved 6X improvement in conversions and 30% drop in overall customer acquisition costs and helped acquire new users consistently.
HiveMinds specializes in providing end-to-end digital marketing solutions like SEO, Performance & Paid Campaigns, Analytics, Social Media, Digital Branding and Creative & Content services, for leading brands and startups in India, US and the Middle East. HiveMinds handles key clients like bigbasket, Teabox, Sonata Watches, Portea, Zoomcar and Cloudnine Hospitals to name a few.
HiveMinds also received a nomination for Best Use of the Internet for Social and Economic Development for their work with Jayanagar Jaguars at the Awards.