HISTORY bags the No.1 position in 6 metros market cluster: TAM

Factual entertainment channel HISTORY, which debuted its India edition two months back, has created history by gaining the No.1 position in 6 metros market cluster. The channel garnered 33% market share vis-à-vis Discovery's 31% and National Geographic's 13%. HISTORY's launch has also helped grow the genre by an unprecedented 57%.

HISTORY continues to garner the highest time spent per viewer with 40 minutes vis-à-vis Discovery (29 minutes) and National Geographic (16 minutes). A significant lead it has maintained since its launch, which is an indication of differentiated programming and the stickiness quotient of its content.

The channel is truly living up to its promise of Making HISTORY Everyday!