Hinduja Global Solutions signs Top Golfer, Anirban Lahiri, as its brand ambassador
Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), has signed Asia’s No. 2 and India’s No.1 Golfer, Anirban Lahiri as its brand ambassador. He was the Runners Up at the Venetian Macau Open, 2015 held this month.
Known in today’s world golfing circuit as the ‘new face of Indian golf ’, Anirban has in the last few years shot up the world rankings to secure a place for himself amongst the Top 50 golfers in the world. A feat that has been achieved by only one other Indian before him - Jeev Milkha Singh.
“Our company’s core values mirror the key values inherent to the game of golf, and Anirban represents our ethos.” said Partha DeSarkar, Global CEO, HGS. “Pursuit of excellence and passion to win are traits that HGS and Anirban share in common. Golf promotes a strong honor system backed by mutual respect and this is precisely how we do business with our customers. Anirban showcases dependability and cutting-edge execution characteristics that HGS is well known for.”
Anirban is expected to play a significant role in developing Brand HGS around the world. The sport of golf appeals to a large section of people associated with business, who are either avid players or followers. This association with India’s best golfer will further build the HGS brand, facilitate business growth and increase brand recall with potential and existing customers.
Anirban Lahiri, HGS’ first-ever brand ambassador, said, “I believe that the key factors for consistent success on the golf course are adaptability, innovation and execution. It is therefore an honor to represent HGS, which has exemplified these traits in the BPM industry through the years. As I continue to grow in my career, I look forward to partnering with HGS in its journey to achieve the next level of aggressive growth globally.”
Mr. DeSarkar said, “HGS has been involved in worldwide golfing events and it was a logical step to sign up an upcoming Indian sportsman to promote the brand. Anirban Lahiri as our brand ambassador will further the HGS brand and support HGS’ promotional plans.”