Hinduja Global Solutions signs Top Golfer, Anirban Lahiri
Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), signed Asia’s No. 2 and India’s No.1 Golfer, Anirban Lahiri as its brand ambassador in October, 2015. The first BPM company to have a brand ambassador in the international market, HGS will leverage the association with the ace golfer to further build the HGS brand, facilitate business growth and increase brand recall with potential and existing customers.
Commenting on the association, Partha DeSarkar, Global CEO, HGS said, “We are delighted to partner with an upcoming Indian sportsman like Anirban. Golf promotes a strong honor code backed by mutual respect and this is precisely how we do business with our customers. Anirban showcases dependability and cutting-edge execution, both characteristics that HGS is well known for. He is also a youth icon, who can inspire youngsters to do well in their chosen fields, including the people-centric BPM industry.”
The sport of golf appeals to a large section of people associated with business, who are either avid players or followers. In the last few years, HGS has been involved in various worldwide golfing events as a sponsor and participant including the Ryder Cup in the US and CG Cup in Dubai. The partnership with Anirban will take this association with golf to the next level, with Anirban expected to play a significant role in developing Brand HGS around the world.
Anirban Lahiri, HGS brand ambassador, said, “I believe that the key factors for consistent success on the golf course are adaptability, innovation and execution. It is therefore an honor to represent HGS, which has exemplified these traits in the BPM industry through the years. As I continue to grow in my career, I look forward to partnering with HGS in its journey to achieve aggressive growth globally.”