Henri Blomqvist appointed CEO of Safilo North America

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, appoints Henri Blomqvist as new CEO of Safilo North America. He also adds the responsibility for the Group's Global Sports Commercial Channel, and is a member of the Safilo Group Executive Committee.

 

During his three years in Safilo Group as Chief Commercial Officer, Blomqvist repositioned Safilo’s commercial strategy and go-to-market organization with focus on distribution quality and sustainability, established global commercial policies and global account management, and led the renewal of Safilo’s commercial talent around the world. He takes the North America role with the objective of enhancing Safilo’s partnership with its customers to build market share and accelerate profitable growth, leading Safilo’s North America organization to high performance.

 

Born in Finland, Henri Blomqvist has had a career of ten years at Procter & Gamble, with experiences in the areas of sales and commercial management on several worldwide brands. He held local and international roles covering a variety of countries, including Nordic, parts of Western Europe, Russia, Turkey, the Middle East, South Africa, Korea and Australia.

 

This appointment coincides with the further evolution of Safilo’s 2020 transformation to guarantee the highest standards of commercial leadership in its strategically most relevant markets of North America, Western Europe, and Emerging Markets, and establishing global leadership presence outside its Italian global Headquarters starting with the USA.

 

“We are delighted to count on Henri as the leader of our core market of North America,” comments Luisa Delgado, CEO of Safilo Group. “Safilo thrives on our historical strength of product, design and craftsmanship, broad brand portfolio, and close partnership with our highly valued customers. We see tremendous opportunities to further develop our strength in North America, and plan to invest in our go-to market capabilities and customer care, while enhancing our global brand portfolio.”

 

Among its global brand portfolio news, Safilo has just announced the early renewal of its Jimmy Choo global license agreement to 2023, a very successful brand namely in North America.