Headlines Today triumphs over NDTV 24X7

Headlines Today, the fastest growing English news channel surges ahead of NDTV 24X7. Continuing its growth trajectory over the weeks owing to a differentiated content strategy, Headlines Today with a market share of 18.6% has leapt ahead of NDTV 24X7 that follows with a market share of 15.3 % ( Source: TAM, CS AB M 25+, week 31, 6 Metros, Mkt share %). The growth trend of Headlines Today doesn’t just stop here as the Channel leads the English News genre in Hyderabad with a market share of 50 per cent and is trailed by CNN – IBN, NDTV24X7 and Times Now with 17.7 per cent, 16.1 per cent and 12.9 per cent respectively (Source –TAM, CS AB M 25+, week 28’12 - 31’12, Mkt: Hyderabad. Mkt share %)

 

Not just 6 Metro core market, the recent victories are visible even at All India Level. Headlines Today is ahead of CNN IBN by 5 % in reach for latest two consecutive weeks (Source –TAM, CS AB M 25+, week 30’12 - 31’12, All India, Avg reach)

 

Commenting on the performance, Ashish Bagga, Group CEO, India Today, said, “The strides that Headlines Today has been making is the result of a focused approach towards our viewers. The new thought and execution of content is sure to take the channel to much greater heights”.

 

While the competition has been faltering, Headlines Today has shown consistent growth over the weeks and the latest results are just a stepping stone in the growth ahead. A focused content strategy backed by expert treatment of the coverage has helped the channel in gaining viewership over the weeks. It has done so, with a series of nationally important news stories like Team Anna’s Campaign against corruption, Outrage over molestation of a minor in Assam, Presidential elections and actor Rajesh Khanna’s passing away to name a few