Havas India’s work for Durex Jeans shortlisted in WARC Awards - Social Strategy

Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social Strategy category – a search for marketing initiatives that link social strategy to business success. 

A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam. 

The shortlisted entries are:

• Crossing The Line · Fleggaard · UncleGrey · Denmark
• #HUNGEREPLY · Snickers · Mars · BBDO Japan · Japan
• Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · United States
• Office Souvenirs · JetBlue · MullenLowe US · United States
• Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States
• #InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France
• Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India · India
• Time With Mum · Road Safety Commission · 303 MullenLowe · Australia
• Nudging people out of compassion fatigue and into action · UNICEF · Bohemia Group · Australia
• Full-heart support during Gaokao · McDonald’s · BBDO China · China
• Ole Ole Hour! · KFC · QSR Stores SdnBhd · Ensemble Worldwide, UM Malaysia · Malaysia
• Like my addiction · Addict'Aide · BETC · France
• Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWASingapore · Singapore
• Play Everything · PlayStation · Sony Interactive Entertainment Singapore · TBWASingapore · Indonesia, Malaysia, Philippines, Singapore, Thailand
• Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam
• It's not cricket, it's the ashes · BT Sport · BT · AMVBBDO · United Kingdom
• GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada
• For the sake of  M&M’s, do not watch Game of Thrones!· M&M’s · Mars · ALMAP BBDO · Brazil
• Not another Tide ad. But  probably, the dullest content in history for the least active kids in history · OMO · Unilever · FP7/DXB · Middle East
• Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey

The annual WARC Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week.