Harpic pledges to ‘Make India Toilet Proud’

Harpic, pioneer in toilet cleaning category, today reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’ coupled with the launch of ‘Swachh Bharat Pack’. The campaign aims to drive behaviour change by normalising the act of cleaning. It encourages every Indian to dissociate taboos linked with cleaning toilets and feel proud to own a sparkling clean toilet. The newly launched ‘Swachh Bharat Pack’ comes with a path breaking packaging innovation that enables consumers to get a bottle like experience with a single use pack only at INR. 5/-.

Commenting on the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said, “Harpic urges people to not just build toilets but, also take care of them, maintain it regularly and be proud of it. To make this possible, solutions need to be made available at a cost that is universally accessible for all. The Swachh Bharat Pack is a true revolution in an organic base that allows bio-degradation of waste in twin pit toilets.”

Commenting on the same Akshay Kumar, Harpic Sanitation Ambassador, commented, “Together with Harpic, I would urge all of you to join us in the mission and make India toilet proud. Shame linked with the word ‘toilet’ is only for those who keep their toilets unclean.”

Let our toilets shine with Harpic #MakeIndiaToiletProud!