Godrej wants every child to enjoy Fathers’ Day every day

The joys of parenthood are redoubled when parents share childcare equally. This not only supports women in the workplace – but also affords the opportunity to fathers to care for and enjoy time with their children. Godrej has always fostered more inclusive and gender neutral familial mindsets.

This Father’s Day, the Godrej Group released an illuminating video showcasing fatherhood, because Dads also need to be acknowledged as equal parents. Fathers after all have come a long way from being FATHER to becoming ‘dad’ #EqualParenting!

Conceptualized by Creative Land Asia, the film highlights various enabling policies at Godrej so that employees can have a meaningful career and spending quality time with children at the same time.

From flexible work hours to work from home, adoption leave, a world-class crèche at workplace to 10 days of paternity leave in the first six months of the child’s birth, Godrej has designed its paternity policies and benefits module to best support its male employees on both the career and family fronts and help them balance their lives as equal parents.

Commenting on this, Group Human Resources and Corporate Services, Godrej Industries Ltd. And Associate Companies says, “We believe that our team members play multi-faceted roles; being a Godrejite is only one of them. We want to encourage them to be their ‘whole selves’ and create an enabling space for them to do so. Our people policies are designed to foster this inclusive culture. One aspect of this is enabling Godrejites to be more involved, hands-on parents. For fathers, for example, we offer a range of options, including paternity and adoption leave, part-time, work-from-home and flexible work options, and facilities like a world-class crèche at our headquarters.”

Anu Joseph, Chief Creative Officer, Creativeland Asia says, "Its a known fact that men need more than just coaxing to be an equal parent. Godrej, with its uniquely empathetic human resources policies, has constantly been at the forefront in encouraging dads at Godrej to play an equal role as a parent and this title film just captures a few Godrej dads playing the role to perfection”.




News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising