Winners of the Media and Publisher Abbys have been announced a short while ago at the Goafest 2018, which got underway earlier today. This year, the festival is also celebrating 50 years of the prestigious Abby Awards which have been handed out to creative geniuses over the years for their stellar work that has today put India on the global map where advertising, media and marketing is concerned.
As the sun went down on Day 1, it was time for the presentation of the Publisher and Media Abbys, which recognise the excellence in use of media such as Print, TV, Cinema, Outdoor, Radio, Events, Digital & Social Media, among others.
A total of 38 Media Abbys and 16 Publisher Abbys were awarded tonight. While Lodestar UM swept the Media Abbys securing a total of 10 metals, including 4 Golds – the highest number of golds won tonight, Jagran Prakashan scored a total of 5 metals, thus taking a lead in the Publisher Abbys.
Media Abbys
Media Abbys were given across 20 categories. A total of 134 entries had been shortlisted for Media Abbys this year. Thirty-eight metals have been given away – which include 6 Golds, 18 Silvers and 14 Bronzes.
Lodestar UM led the metals tally with 10 wins, which included 4 Gold, 3 Silver and 3 Bronze metals. The agency has secured a total of 62 points.
Dentsu Webchutney walked away with 4 metals, comprising 1 Gold and 3 Silvers. The agency secured 26 points.
Wavemaker, the media, content, and technology agency from GroupM created from the merger of Maxus and MEC, debuted at Goafest with a metals tally of 3 Silvers. The agency was placed third with a score of 18 points.
Mindshare India was placed fourth with 4 Bronze metals, taking its total points to 16. Mindshare Bangladesh – Dhaka bagged 1 Gold and 1 Silver, while The Social Street took home 1 Silver and 2 Bronze metals. Both the agencies scored 14 points.
Among the other winners in Media Abbys are: Madison Media (2 metals), GroupM Team Airtel, Ignite Mudra – Gurgaon, Initiative Media, Rapport Outdoor Media, Sparkt, Fonterra Brand Lanka, Havas Media India, MediaCom, OMD India and Single Interface (1 metal each).
Publisher Abbys
Seventy-five entries were shortlisted for Publisher Abbys this year across 6 categories. Of these, 15 entries have been declared winners, comprising 7 Gold, 4 Silver and 4 Bronze metals.
Jagran Prakashan led the metals tally with 5 wins, including 2 Golds, 1 Silver and 2 Bronzes. The publisher scored a total of 30 points.
The Times of India followed with 2 Gold metals and 16 points.
ABP took home 1 Gold and 1 Silver, with 14 points, while DB Corp bagged 1 Gold and 1 Silver and a total of 12 points.
Sakal Media Group’s metals tally included 1 Silver and 1 Bronze. The publishing house secured 10 points.
Vijay Karnataka (1 Gold) and Hindustan Times (1 Silver) were the other winners in Publisher Abbys.
This year, 12 creative legends were roped in to form the Master Jury, which had been entrusted with the task of screening all the entries received, across all the categories and verticals and then to identify those worthy of being shortlisted. The Master Jury then deliberated on which of the shortlists is worthy of winning an award. In its 50th year, the Abby Awards will be reinstating the Agency of the Year Award. The 2018 edition of the Abby Awards will also see a number of categories and sub categories being rationalised, to ensure relevance and effectiveness.
Speaking about Goafest 2018, Nakul Chopra, President, Advertising Agencies Association of India (AAAI), said, “We started Goafest all those years ago with the aim to bring together people from the world of advertising, media and marketing together to discuss and exchange exciting ideas. But today, this festival has grown into becoming one of the biggest congregations of some of the most brilliant creative minds in the country. It is these young people, who come here in droves to learn from and interact with the legends who paved the creative way for them, are the ones who make Goafest a festival worth attending. I am deeply grateful to the fraternity present here for making Goafest what it is today.”
Discussing the Abby Awards to be handed out at Goafest 2018, Vikram Sakhuja, President, The Advertising Club, said, “It’s been 50 years since the first Abby Awards were handed out. That is 50 years of unfaltering dedication to identifying, shortlisting and felicitating creative excellence in the industry. Over the years the awards went through a lot of changes. So, we spoke to heads of agencies, to industry leaders and more importantly, to the young creative workforce out there, who came up with two key changes to the Awards this year. The changes include the rationalisation of categories to stay relevant to today’s young and dynamic creative geniuses and the formation of a Master Jury made up of industry masters to guarantee effectiveness. And it gives me immense pleasure to see the industry not only embracing these changes with open arms but also supporting us in our endeavor to keep improving the quality of the awards being handed out.”
Ashish Bhasin, Chairman of Goafest 2018 & Vice President of Advertising Agencies Association of India (AAAI), added here, “Goafest is always a great reminder of the amazing amount of creative talent we have in India. Seeing such young people brimming with energy, learning from the best in the industry and congregating together to exchange ideas is what enriches creative thinking. This year, we have upped the ante by bringing in a lot of technological changes and of course by sprucing up our speaker line up by bringing in stalwarts from varied backgrounds – be it advertising, marketing, music, film, yoga and much more. I am extremely thankful to all of them for being a part of Goafest 2018. Day 1 itself has seen such a great response with packed sessions, I’m sure we are well on our way to becoming the world’s best advertising conclave.”
Speaking about the Abby Awards, Ajay Kakar, Vice President of The Advertising Club and Chairman - Awards Governing Council, said, “50 years ago, Abby Awards were instituted to recognise creative excellence and that objective and agenda remains. For Abby Awards 2018, it was our mission to co-create the awards with the help, inputs and participation of our industry; starting from the stalwarts but not forgetting the youngsters. And what we see today is an outcome of that courtesy the participation of stalwarts who inspire and set the standards of creativity for our industry.”
For more related stories visit here.
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn