Gearing up for Yahoo! Big Idea Chair awards

Digital has become such an important component of marketing that today it is a part and parcel of all kinds of brand solutions. Brands understand that a major segment of their audience lies in the digital world and targeting campaigns in this platform would mean a direct communication to their TG.

Yahoo! Big Idea Chair Award is the award for excellent and remarkable initiatives in the digital medium. It honours innovation and creativity and ideation in digital advertising. Yahoo! Big Idea Chair Awards have been an annual event in other countries and is in India for the first time this year. Until last year the Yahoo! Big Idea chair had been a part of the Effies ceremony which was organised by the Ad club Bombay. It will be held on 1st December 2010 in Mumbai. It has achieved a milestone with a remarkable 183 entries that streamed from various agencies across categories depicting the best creative work in digital advertising.

"Yahoo!'s Traveling Big Idea Chair" traversed top 20 agencies across Mumbai, Delhi, Bangalore where it stayed for two days in each agency including R.K.Swamy, Ogilvy, Interactive Avenues, Mudra, Webchutney, Group M, Law and Kenneth, FCB Ulka, Group M, Law and Kenneth, FCB Ulka, Starcom, JWT, Interactive Avenues etc.

Commenting on the importance of digital marketing Alok Bharadwaj, Senior VP, Canon India said "Digital marketing is an integral part of our world now. Both as a marketer as well as a consumer, the impact of digital marketing for brand and every business is enormous and is only increasing every year. In the current times with the kind of demographics changes in India, digital marketing impact is only going to increase.

Karl Gomes, Co founder AgencyDigi said "I think to run a successful brand campaign, you have got to follow your consumers and if they are on digital, which they increasingly are getting, then you got to be there. In my view, the Yahoo Big Idea Chair is a brilliant platform, because we have a got a very good jury and we have got some really good campaigns that we are looking at. We have a long way to go in the digital space but this will definitely bring us there sooner."

The Big Idea Chair jury panel comprising of 10 eminent people from advertising, creative and media fraternity convened the Jury day mid October 2010 by short listing the winners for digital work submitted for the awards. The awards were judged for all three categories - Integrated awards: Yahoo! Big Idea Chair, Best Digital Brand Solution; Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution; Search Awards: Best Creative Search Awards.

Members of the jury panel consist of Mayank Pareek, Head Marketing & Sales, Maruti Suzuki India Limited, Max Hegerman, President Tribal DDB India, Kunal Jeswani, Country Head, Ogilvy One, Karl Gomes, Digital Strategist & Co founder AgencyDigi, Rajaram Narayanan Vice President Unilever, Lakme and Haircare, Arun Tadanki, Managing Director, Yahoo! India, Alok Bharadwaj, Senior VP, Canon India, Anil Nair, Managing Partner, Digital Law & Kenneth and Carlton D'Silva, Creative Director, Hungama Digital. | By Janees Antoo [janees(at)]

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