Gaana celebrates the season of love with the XOXO Challenge

India’s favorite music streaming app - Gaana adds a twist to Valentine’s Day fervour with its newly launched XOXO challenge. Laying emphasis on the significance of compatibility in a relationship, the challenge will offer a rare opportunity for music lovers to find out the level of natural connection between each other. With a series of music-centric questions that both partners will have to answer, the app will inform them about their chemistry based on whether their musical tastes match

Users can click on the ‘Stories’ section of the Gaana app, click on the ‘XOXO’ challenge and answer four simple questions regarding their favorite song, singer and music preferences. Once they complete the quiz, they’ll be able to invite their ‘BAE’ to play. Once both partners have finished the quiz, they will know their compatibility score.

Commenting on the concept behind Gaana’s unique Valentine’s Day challenge, Prashan Agarwal, CEO - Gaana, said, “Music is an intimate part of our lives, and one of the most poignant expressions of our feelings for each other. The Gaana 'XOXO' Challenge is a quirky take on this expression as it helps people know each other’s music preferences. We hope couples & even close friends strengthen their bond of love in an exciting way with the challenge this Valentine’s Day.”


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