G-Shock teams with health enthusiasts at Juhu beach for product activation

Renowned tough watch brand G-Shock from the house of Casio brought out the fitness quotient of Mumbaikars as they organised yet another fun-filled engaging activity on Juhu Beach. Brand loyalists and health enthusiasts gathered through the day to participate in the real-time fitness activity, allowing them to get on a treadmill and track themselves through the superior features of a G-Shock watch.

The key feature of the watch i.e. step count was displayed in real-time on the G-Shock watch mounted on the high-visibility hoarding. The activation allowed the brand to communicate G-Shock’s key messages and USP’s to its target audience through an efficient and innovative approach.

Over the years, G-Shock watches have become synonymous with fashion with their trendy designs and unique features. Through this innovative activation, the brand got a chance to engage with fitness and adventure lovers first-hand, while highlighting the brand’s core offerings

Many individuals stopped by and participated in the activity. Others were awed by the huge watch and real time display of the step count on the watch at the hoarding.