Future Group comes on board Star India as 8th associate sponsor of IPL 2018

Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo IPL 2018, which is poised to kick off on April 7 and is expected to deliver a never-before audience of 700 million across TV and digital. Future Group will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The co-Presenting Sponsors are Vivo, Coca-Cola, and Jio. 

Sadashiv Nayak, CEO - Food Business, Future Group, commented, “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar and fbb, we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the Vivo IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages and higher interactivity.” 

Harsh Jain, Co-Founder, and CEO, Dream 11, added here, “As India’s most trusted and fastest growing sports gaming platform with over 2 crore users playing Fantasy Cricket, Football, Kabaddi, and NBA, Dream11 has been a category creator and leader of the Fantasy Sports industry in India. We are delighted to come on board for the Vivo IPL 2018 because it will provide us great traction with the largest audience from any single event in the Indian television history, and we look forward to benefitting from the association.”  

“We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of Vivo IPL 2018,” said Anil Jayaraj, EVP, and Head of Ad Sales, Star Sports. “Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”

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